Design Plan

Purpose:

My main purpose for this essay is to get more people informed about how safe air travel, especially in the US, really is. I wish to do this to get more people boarding flights instead of using ground travel because they think it is safer, and also to get more people involved in aviation. Many people who would otherwise be interested in an aviation career do not pursue it because of safety concerns, and there is a declining amount of pilots each year.

Medium & Production:

            I will be using photographs of planes, cars, trains, and buses to present my information in a visually descriptive way. I want to show what the safety equipment is like on each type of transportation, as well as showing what the average vehicle for that mean of transportation looks like. These will all be included in the photo essay, along with a description next to them, which will then be posted on an online blog.

Strategies:

Ethos – I will try to use descriptions and pictures that show that I am not biased towards any mean of transportation, and that I am just trying to get general information of means of travel out to anyone who is interested. I do not want to make my essay seem that my viewpoint on travel is the only correct one.

Pathos – I would want to evoke the emotions of my reader by showing them different pictures of car, plane, train, and bus crashes alike, so they can see how deadly each one is, in order to sway their view about safety. The essay will be mostly serious and descriptive.

Logos – I will use statistics about the amount of crashes, deaths, and number of people who use each mean of transportation. I will do this in order to get the viewer the most information possible about the topic.

Arrangement:

            I will have my statement of purpose in the beginning of the essay, which will give the viewer a brief overview about what the photo essay will include. After this, I will have multiple slides, each containing at least one photo, and a description next to each photo, to show why it is in the essay and what its importance is. I will attempt to end the essay with an overall statement of what I think the viewer should reflect on as most important at the end of the essay.

Testing:

            I will show my photo essay to friends during the drafting and finalization stages. I will do this to get their opinions on the essay, ask them what I should change, and see if they got the overall message I was trying to convey.